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Minneapolis Portfolio Review event on April 29, 2016

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On Friday April 29, 2016  I will once again be doing portfolio reviews at the third annual 612 Review-The Portfolio Review event which is being put on by the ASMP Minneapolis-St. Paul chapter.

I’ll be joining a team of Midwest-based art directors, art buyers, reps and others who’ll be reviewing photographers’ portfolios in 20-minute segments from 9:00 a.m. to 5:00 p.m at the same venue as last year’s event: the Minneapolis Community and Technical College in downtown Minneapolis.

The list of this year’s reviewers and their biographies can be found here.

Both year’s previous event were super well-attended and many photographers made many new business connections.

Register HERE on the ASMP MSP’s chapter web site.

Hope to see you there!

Carolyn Potts doing a portfolio review

I’m presenting my photo marketing talk and all-new workshop in Houston.

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Next week I head to Texas. I’ve been invited by the Houston chapter of the ASMP to present a seminar, workshop, and private consulting sessions in Houston, TX  Jan. 29-Jan. 31st, 2015.

I’ll be presenting a newly-revised and updated version of my popular “ReBooting Your Business Brain 2.0.” This photo marketing and photo business talk will be held at TexCam in Houston.

But I’m also presenting an all-new photo marketing/photo business workshop that will be limited to just 10 participants. The workshop registration has been brisk; so I recommend to not delay in registering.

Both the seminar and the workshops will focus on the business of photography and what photographers need to do to attract new clients in the 21st century.  I’ve presented the talk at various other photo trade organizations over the last 6 years and am always updating it to reflect the fast-moving world of photo marketing.  But this will be my first half-day workshop which will go deeper into the materials presented in the evening seminar.

More information and registration links are on the ASMP Houston site. Go here.

NOTE: The remaining early-bird discount pricing for any private consulting sessions while I’m in Houston, will expire Jan 27th. 

You’ve got to know what it cost to run your photo business.

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You’ve got to know what it cost to run your photo business if you want to be around more than a year or two. The economic reality of running any small business must be faced. You have to have a pricing structure based on what all of your business costs are– or sooner or later, you will be the one who puts yourself out of business. Not your “cheap clients.”

Photographers often are told their bids for a shoot are too high and they lose a bid to someone “cheaper.” You didn’t lose the bid because of your estimate. Your real failure was a failure of eduction. It’s likely that you failed to educate both yourself–and subsequently your clients– about what it really costs a pro photographer to keep the doors open. Yes, it hurts to be underbid. But that doesn’t have to happen as often. When you have built a relationship with your client and they have some sense of why you’re charging what you’re charging they’re not as likely to automatically go with the lowest bid.  In this case, ignorance is never bliss.

I read a great article today on PetaPixel. It’s one that I recommend to all emerging photographers (and some old pros as well!).  It was penned by photographer, Tom Meyer, who lives in Decatur, GA. It was originally published on his own blog. It’s worth reading.

Here’s an excerpt.

 There are hundreds of students graduating every day as “photographers” who can under bid me for a year… maybe two. But eventually these realities also become unavoidable to them, at which time they become real estate agents or go back to being baristas… or they start billing at that “job killer” rate of $100 per hour.

My Presidential decree: The Valentine’s Day big discount offer is valid through today!

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I was out of town on Valentine’s Day refilling my own creative well, so I’m making my annual 50% off  “I love my work!” discount offer a few days late. (BTW: It’s the only time this year I’ll be offering a half- off deal). 

You can get a 1 or 2 hr. portfolio review/web site analysis consulting session for half price– but only if you contact me by the end of today, Presidents Day, since I am a president–albeit the president of a small creative services corporation.

This year I’m making this offer available exclusively to followers of my Facebook Page.

Last year, it was my newsletter subscribers who got the offer. Maybe next year, I’ll offer it exclusively to my Google+ circles.

To be eligible for the discount just “Like” me on my Facebook page : https://www.facebook.com/CarolynPottsCreativeConsultant

I love my work and I totally love working with the talented proactive photographers who love their work. I’d love to meet you.

Tonight in Minneapolis: Photo Marketing Rehab Pt. 2-The Money Edition

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Tonight I’m joining a panel of art buyers and producers on Kat Dalager’s Photo Marketing Rehab -The Money Edition.

We’ll be sharing our experiences on how to create proper paperwork for photography estimates and invoices–especially when working with ad agencies and design firms. If tonight’s event goes anything like the Photo Marketing Rehab event held in Chicago on Oct. 6th, it should be a blast–and full of great info! So glad to be joining in tonight.

Time: The event starts at 6:00pm with a Social Hour. Panel starts 7:00-ish.  $10.

Location: Shelter Studios
2112 Broadway St NE
Suite 150, Minneapolis, MN

Register here.

I’m also available on Thurs. 10/18/12  for private photo editing/marketing consultations for any interested Minneapolis photographers. Just give a call for more info to book a session.

Summer reading suggestions- books for photographers that aren’t about photography

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As the first day of Summer and the longest day of the year approaches, it’s a good time to think about relaxing with a great book. This summer, instead settling into your beach chair with a best-selling mystery or romance novel, pack one of these paperbacks into your beach bag and you’ll have more than a tan when you’re done.

You’ll end up with some perspectives that can put things into a different focus for you regarding where photography is headed– and how you fit in. I think it’s essential for any small business owner to get a macro-economic business perspective. Reading outside your industry niche gives you the business equivalent of a liberal arts education vs. trade school education. Both kinds of education are very valuable. But added together, the whole is greater than the sum of the parts.
In the same way, maintaining a well-rounded and broad business perspective can generate new insights about marketing your photography. In between reading the CS6 manuals, take a look at these.

The first few books will give you a wonderful dose of confidence about being in a creative industry

A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink

Linchpin: Are You Indispensable? by marketing guru, Seth Godin

These best-sellers by Malcolm Gladwell really make you think.The Tipping Point: How Little Things Can Make a Big Difference  and  Outliers: The Story of Success

Here are two of my favorite big-picture guides–one for a perspective on the global economy: The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century by Thomas Friedman

 and one to help you manage day-to-day priorities: The 7 Habits of Highly Effective People by Steven Covey

And finally, for a different perspective on what might be really holding you back,have some fun examining your foundational beliefs with this help of this book: Loving What Is: Four Questions That Can Change Your Life by Byron Katie & Stephen Mitchell

Have fun in the summer sun!

 


Photography Marketing creative tip: Homework counts. Fearless, generous creators get an A+

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When all of your other marketing efforts start to pay off and you’re in a bid situation for a photo assignment, there’s one more thing that will help you land the job:

Do some research about what you’re being asked to photograph.

If you take the time to read up on the product, company, or event you’re being asked to shoot (you know you can Google ANYTHING) you appear to be someone who will be a partner in problem-solving. Demonstrating that you’ve actually taken your own time to learn about the client’s product can be a powerful way to show that you’re truly interested in their needs–everyone finds that attractive and very compelling.

Your willingness to do some research may provide a creative insight which can add value to the assignment and set you apart from your competitors. If you really are a creative problem-solver and don’t just call yourself one, then demonstrate that trait at this point of the project and share that side of yourself with your prospective client.

While some fear that “giving away the solution before getting the job” is professional suicide, others know that there are far more clients seeking to hire a creative team member for their project than there are clients who only are looking to steal someone’s ideas without compensation. If you’ve really got some awesome creative chops, you’ll always have them. If you continue to support your “muse” (spend some time with your muse so she doesn’t die from malnourishment), you can use that creative well-spring to nurture a prospective client relationship––not just on the shoot, but well before you’re hired.

Fearless, generous creators are pretty impressive individuals.

Are you one of them?

Creativity: Do you bother to protect your most valuable business asset?

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What it is your most valuable business asset?
Hint: Its not your camera gear. Nor your computer hardware and software- or even your image archive or your portfolio.

It’s your creativity. It’s what sets you apart from every other photographer; it’s the distinguishing value that is added to any great image you create. Without it, you could be replaced by a machine.

Ironically, this extremely valuable asset can’t be covered against loss by an insurance policy.It’s up to you-and only you-to take precautions that you don’t lose your creativity.

Are you spending even half the amount of time and effort that you take to protect your other business assets from loss? You probably back-up your images on multiple drives on a regular basis. Your gear is probably protected by good security systems when it’s not actually with you. Your office probably has fire, flood and theft  coverage. You want to protect your business, so you’re prudent. And you’re responsible.

Why is it so important it is to keep your creativity safe? Without it you probably don’t have much to offer any client since creativity is an essential for problem-solving. Clients hire you because they have a problem they need solved; usually ones they don’t have the creativity to execute as well as you.

So what are you doing to PROTECT your creativity? Do you know what keeps it vital and alive?

What was your mental state when you had your last great idea for a portfolio piece? Wasn’t it when you were relaxed, open, and receptive? I suspect you’ll also say it was when you “weren’t even trying”… it just “came to you.”

Do you know under what conditions your creativity is at risk? Are you aware of how negative emotions such as fear, anxiety, and worry significantly diminish the flow of intuition? Intuition is what most often guides you in what is necessary to take a shot from good to great.

In the current sea of negative emotions swirling in the photo business, are you pro-active enough to wear a “mental life-preserver”? That is, do you have an effective strategy to keep your intuition afloat? Can it be saved it from drowning in the swells of fear and anxiety?

Here are some time-honored, extremely well-researched, and very effective strategies to protect your most valuable business asset: Meditate. Spend time in nature. Pray. Jog. Swim. Politely refuse to spend time on the pity pot with those who continually spread evidence about how horrible things are. Be grateful for what you DO have. And finally, volunteer to help those who have less than you.

UPDATE on “Rebooting Your Business Brain” 2/9/10 in San Francisco

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Since this month the 3-day early bird discount falls on a weekend, I’m extending the discount offer through Monday 2/8/10. If you’re interested finding out if you may be unintentionally shooting yourself  with your portfolio or web presentation, please contact me directly. More info is available here

In addition to generous sponsors LiveBooks and Agency Access, I’d like to welcome my 3rd and latest event sponsor, PhotoShelter. PhotoShelter enables you to create a professional online presence using a set of tools which include high-res file delivery, secure image archiving, and website creation tools.

Photography marketing essentials: who’s your web site for?

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In my photography marketing consulting business, one of the first things I do when I work with a client is to review their web presence. When a photographer doesn’t fully understand the wants and needs of the present-day image buyer, their site usually reflects what makes the photographer happy vs. one that will makes the buyer happy.

When I see one of these kinds of sites and have to tell the photographer that to increase business they’ll need a new web site or major re-design, one of the first things they think –if they don’t come right out and say it– is “What’s that going to cost me?”

Of course, in this economy, that’s a question that lives in everyone’s mind. But that should not be the FIRST question that comes to mind when thinking about reaching more clients via your web site.

“What’s the business objective of my web site?” has to be answered before you start pricing any solution. As visual artists we’re primarily drawn to the play of light, shadow, color and contrast as they often serve as the basis of our sheer delight. We’re also easily distracted by bright, shiny, and pretty things.

A marketing trap that one can fall into is to simply emulate the web design of a photographer whose photos and web site we admire. Award-winning web sites with lots of stunning visuals suck us right in and lead us to ‘be inspired” (i.e., copy them) when creating our own site; often there’s  little if no attention paid to asking if the design is resonant with our own branding and the needs of the people we want to attract. Read more