I’m getting ready to head to New Zealand and Australia!
I’ve been invited to deliver “Rebooting your Business Brain” to the Auckland chapter of the AIPA. Modern marketing practices need to take into account that a visitor can come to one’s site from ANYWHERE in the world. Being more cognizant of local buyers’ preferences and expectations is important when developing a broad vision marketing plan.
I love having the chance to talk to creative image makers in other parts of the world. Both sides of the conversation are immeasurably enriched by sharing what it’s like in our own backyards. We’ll see our differences… but more importantly, we’ll get to see how much we’re all the same; we all share so many similar concerns and aspirations.
I hope to be able to post from the road.
Watch this space!