National Press talks about Commoditization of Photo Biz

Just saw this link in the APAnet forum about yesterday’s Business Week article entitled:”Cheap Photo Sites Pit Amateurs vs. Pros”.

Yep. It’s now national news. The article talks about Getty partnering with Flickr. Now that Getty is no longer a publicly trade company, it will be hard to see where their revenue is coming from.

The article suggests that “Ultimately, creative professionals need to communicate the value they create for clients so they can differentiate themselves from commodity-priced images.”

I had suggested precisely that in white paper: “The Commoditization of the Commercial Photography Business” which I published in Aug. 2005 and which has been re-published in both the ASMP NorCal and ASMP San Diego magazines.

How many heard the wake up call and have been differentiating themselves?