Is there a marketing value in “tweeting?”
The informality and connection-by-choice
“ambient connections” that Twitter (and
FaceBook) create, can be low-key, low-stress ways to keep
your brand in front of people who already know and like
I suspect, for example, that if you just attended a
multi-day photo tech conference, news about your new-found
expertise in HDR might be worth a tweet.
When everyone has is so little time to do it all,
there is real value in getting news and cool resources.
from a community of choice.
What makes you follow someone? I’d love to know.
Read more about the size of the Twittering audience in this article.
Over the past several months, we at comScore have watched how quickly traffic to Twitter has exploded. Worldwide visitors to Twitter approached 10 million in February, up an impressive 700+% vs. year ago. The past two months alone have seen worldwide visitors climb more than 5 million visitors. U.S. traffic growth has been just as dramatic, with Twitter reaching 4 million visitors in February, up more than 1,000% from a year ago.
Reuters reporter Alexei Oreskovic recently authored an interesting blog post about the demographics of Twitter users. What he discovered was that 18-24 year olds, the traditional social media early adopters, are actually 12 percent less likely than average to visit Twitter (Index of 88). It is the 25-54 year old crowd that is actually driving this trend. More specifically, 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely.
The skew towards older visitors, although perhaps initially surprising for a social media site, actually makes more sense than you might think at first. With so many businesses using Twitter, along with the first generations of Internet users “growing up” and comfortable with technology, this is a sign that the traditional early adopter model might need to be revisited.