See “ReBooting Your Business Brain” in Detroit area on 3/19/09

The Michigan chapter of the ASMP will be hosting my photo marketing talk: “ReBooting Your Business Brain…” In this talk I focus on how the business of photography –particularly as it applies to marketing– has changed for those who grew up in an all-film photo business.

The event will be on Thursday evening 3/19/09 at Foto/Life Studios, 9709 Joseph Campau, Loft #3 (Between Edwin and Evaline, enter via alley) ?Hamtramck, MI
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Register here
I’ll be discussing how these changes have particularly affected photographers who’ve been shooting for over 15 years. These  photographers are the ones most deeply concerned that in this economy, they can’t afford to “not know what they don’t know.” They suspect that things are different when it comes to promoting their work in the digital age, but are not sure which things they should implement and which things they can ignore.

Nothing changes faster than online promotion. What worked great last year is not what works the best this year. At this event I’ll provide some tips, guidelines and resources, on how to stay current.

In a recession when work is harder to find and pricing is dropping daily, you can’t afford to shoot yourself in the foot with an outmoded promotional strategy
. Buyers have exponentially greater choices; don’t let them pass you by because your online strategy is not as good as your imagery.

How do you best differentiate yourself from the rising tide of part-time photographers armed with high-res point-and-shoot cameras?

When: Thursday, March 19, 2009? at 7:00 PM   Social time starts at 6:00 PM
Where:The event will be held from 6:00 m to 10:00 pm
at  Foto/Life Studios, 9709 Joseph Campau, Loft #3
(Between Edwin and Evaline, enter via alley)? Hamtramck, MI

Register here

There are some great door prizes donated by event sponsors Agency Access, and BlinkBid which will be raffled off at the event. Prizes are valued at close to $1000 but event pre-registration is required.

Register here