A photography marketing mindset for summer-let it snow!
Start your engines! It’s Memorial Day Weekend! Let the summer games begin! Yeah! I hope that we all get to kick back, take a break from the work stress/recession-anxiety for a moment, and enjoy the 3-day weekend. But after you’ve had some time to relax and refuel, don’t let your marketing head get too chilled out.
It feels counter-intuitive, but summer is actually a great time for a photographers to market their winter-themed imagery. While many clients are engaged in up-to-the-minute current-season marketing, other companies produce big holiday catalogs that have really long production lead times. Many companies are planning and scheduling shoots of their winter-season products in the warm summer months.
If you’ve some ideas and examples on how to shoot “Christmas in July” now’s the time to get the word out. If you have the knowledge and experience to capture a cozy, winter, hearth- huddling mood when it’s 90º outside you’d do well to target some prospective clients and show them what you can do for their winter promotions.
Let it snow!